The Effects of Google Algorithm Updates on SEO
When Google established an algorithm change in 2013, the rules of SEO writing transformed. In the event you’re a freelance author that focuses on supplying this sort of content, then following are a few of the vital things to remember.
Keywords aren’t the attention anymore. That is because after Google dug through a great deal of information, their study team found that ranking a website highly only on targeting keywords is not difficult to accomplish. They also realized that spammers use this trick and thus churn out a great deal of garbage content. Hence, Google made tougher rules for ranking the websites predicated on churned content and also the targeted keywords. They require variety in the content you provide and the keywords you use. They also need you to start using branded anchor text.
The changes in Google algorithms state that you do not employ a single keyword on your anchor text repeatedly. For the same reason they require that you don’t use some keywords targeted in the content to fill your website, they don’t want you to the same in the anchor text. They demand that you be creative and use variety. You shouldn’t use a specific match anchor text, and spam websites are famous for this. Most of the exact anchor text does not use correct grammar. However, because there are lots of searches conducted for these words, most spammers still use them.
The reasoning behind this is that no reputable company like linknow media wants any grammatically incorrect or misspelled words on their site. If you are doing this, you risk the sinking of your site’s rankings.
The most recent upgrades in Google algorithms would be to penalize the sites which use SEO tactics that are illegal and reward those that serve their traffic well. The main aim of the updates was to decrease the hacking and spamming while providing webmasters the resources they needed to correct sites that were hacked.
The key point is that Google is tracking how you build backlinks and you might be in hot soup should you have many non-relevant or low carb backlinks to your site. Google is also be monitoring how quickly you come up with your baclinks. If your site is new and you get spikes all of a sudden, Google raises a red flag. It will probably sandbox the site and it could ignore your backlinks.
The points above are the many ways in which Google Algorithms have influenced SEO that any search engine optimization firm must be conscious of. The main idea is that it is becoming harder to rank highly in SERPs which opens up opportunities for digital marketing and web design companies like Linknow media that provide quality Linknow media reviews and content.